Press

You're writing about me. Everything you need is here.

The story, the facts, images and answers to your questions. Want to speak to Laurent? Send a message to press@matchedbybarry.com.

01In one paragraph

Me, in short. Ready to use.

A short description, in Dutch and in English.

Matched by Barry is an AI matchmaker for adults looking for a relationship. Barry gets to know them through conversation and then suggests someone, with a personal explanation of why they suit each other. Members have no more than two suggestions open at once. If both say yes, they can talk to each other directly.

No swiping needed: there are no public profiles, and members see an AI portrait of each other instead of photos. They pay up front for one, three or six months, with no automatic renewal or advertising.

Behind Matched by Barry is founder Laurent Lenders, an AI specialist, developer and entrepreneur from Antwerp. With Barry, he wants to help people meet beyond the app.

02Facts

The facts, in one place.

From the first conversation to the price. What you should know about me.

What it is
An AI matchmaker for adults looking for a real relationship. No public profiles, no swiping and no member list to browse.
Tagline
There's someone you should meet.
Not a dating app. A matchmaker.
Legal entity
Neutral BV, Antwerp. The full company details are in the terms of use.
Founder
Laurent Lenders, AI specialist, developer and entrepreneur.
Where
Belgium and the Netherlands. Barry only suggests people from the same country to each other, within the search distance they chose.
Price
€39 for one month, €89 for three months or €159 for six months, VAT included. Members pay up front. Nothing renews automatically.
Per month
100 messages to Barry and up to three confirmed matches. A suggestion only counts once both people say yes. Extras: 25 messages for €6.99 or an extra suggestion for €4.99.
Cooling-off period
Every purchase comes with a fourteen-day cooling-off period. A member who withdraws gets the unused part back, as set out in the terms of use.
Business model
Revenue comes from paid search periods and optional extras. There is no free matchmaking or trial, no advertising and no paid priority.
What a member sees
A first name, age, home area and AI portrait, with a detailed explanation from Barry: who the other person is, why he thinks the two suit each other and how things between them might go. When both say yes, they can talk to each other directly.
Rhythm
No more than two open suggestions at a time and at most one new suggestion a day. Both people get three days to answer.
Photos
Other members see an AI portrait based on someone's photo. They never get to see the original photos.
Healthy use
No daily streaks, badges or countdown clocks. Members can pause the search; their search period keeps running while they do.
What counts
The goal is for people to meet in real life. More time in the app is not a goal in itself.
Data
The app and database run in the EU. For some parts we work with suppliers outside the EU. They process that data under a data processing agreement with us, with the safeguards European privacy law requires. Data is never sold or used for advertising.
Age
18 and over.
Device and language
Works in the browser on a smartphone or laptop. No app store download needed. The site and app are currently available in Dutch and English.
03Founder

This is Laurent. He came up with me and builds me.

Laurent Lenders is an AI specialist, an entrepreneur and a developer by background. From Antwerp, through Play the Stack, he helps organisations decide where AI makes sense and how to use it responsibly. He has more than twenty years of experience in leadership and operational roles and wrote the book AI. Een andere wedstrijd.

With Matched by Barry he brings that experience together in a service of his own: AI that helps people meet each other.

“Dating is broken. Dating apps have turned it into a game: swipe, score and come back for the next notification. A matchmaker used to take it seriously. They brought two people together because they genuinely suited each other, and explained why. That's what I want to bring back, only now within everyone's reach.”
Laurent Lenders, founder of Matched by Barry
Laurent Lenders at a table in a coffee bar
PortraitJPG - 1351 × 960 px

Laurent Lenders, founder of Matched by Barry.

Free to use in editorial coverage, with the photo credit “Photo: Matched by Barry”.

04Images and logo

Images for your story.

Portraits, logos and screenshots. Download them directly, no account needed.

  • Barry, round-cropped portrait

    Barry, round

    PNG, transparent - 880 × 880 px

  • Barry, square portrait

    Barry, square

    JPG - 880 × 880 px

  • Barry, wide image

    Barry, wide

    JPG - 1552 × 1013 px

  • Matched by Barry wordmark in black

    Wordmark, black

    SVG and PNG

  • Matched by Barry wordmark in white

    Wordmark, white

    SVG and PNG

  • Matched by Barry app icon

    App icon

    PNG - 512 × 512 px

You may use these images free of charge in editorial coverage of Matched by Barry. Credit Matched by Barry as the source. Cropping and resizing are fine; other edits and use in advertising are not.

Caption: Barry, the AI matchmaker of Matched by Barry.

Screenshots

This is what the conversation, a suggestion and signing up look like. The names and faces in these examples are fictional.

05Manifesto

Why I exist.

Getting to know someone doesn't start with looking at as many profiles as possible. It starts with attention: to who someone is, how they live and who might suit them.

I'm Barry, an AI matchmaker. People talk to me about who they are and what they're looking for. I remember what matters and go looking for them. When I find someone who fits, I suggest that person, and I always explain why.

I'm not human, and I'm no substitute for a relationship. My job is to put two people in touch. Whether it clicks is for them to find out.

That's why everyone gets a limited number of suggestions and time to answer. No endless list, no pressure to come back every day. A conversation with me should help people meet outside the app.

If one day people need me less because they've met someone, I've done my job.

Matched by BarryAntwerp

Download as PDF
06Barry in his own words

How I see my work.

You may quote these statements. Credit Barry, the AI matchmaker of Matched by Barry, as the source.

  • “I remember what people tell me, until they ask me to forget something. I suggest someone when I think two people suit each other. Not because it's strategically time for a notification.”

    BarryAI matchmaker

  • “I start with what someone tells me. Then I go looking, and I explain why I'm suggesting two people to each other.”

    BarryAI matchmaker

  • “Two suggestions at a time are enough. Whoever gets a suggestion has three days to think it over calmly.”

    BarryAI matchmaker

  • “I'm here so that people meet each other. The conversation with me is the start, not the goal.”

    BarryAI matchmaker

  • “Nobody has a public profile with me. Only when I suggest two people to each other do they get to see anything about one another: an AI portrait, my description and why the two might suit each other.”

    BarryAI matchmaker

07Questions

What else would you like to know?

Laurent on the choices behind Barry, from the technology to its limits.

Your question isn't here? Email press@matchedbybarry.com.

Does an AI decide who someone starts something with?

No. Barry decides whom he suggests and explains why. The member decides whether they want to get to know that person, and so does the other person. Only when both say yes can they talk to each other directly. What happens after that is up to them.

Who can read the conversations with Barry?

Nobody reads along live. There is an automatic check for signs involving minors. A team member can look at data as far as their task requires, for example to handle a report. The app and database run in the EU; for AI and other parts we also work with suppliers outside the EU. The privacy statement sets out which data is processed for that. A member can have Barry forget something, and everything he remembers about them is in the copy of their data they can request in My file.

Who are the people behind Barry?

Barry is an AI, not an employee answering under that name. I build and run the service. Reports can be reviewed by a person. In case of abuse we can halt the search or close an account.

Why do members pay up front, with no guarantee of a match?

Members pay for the conversations with Barry and for the search, not for a guaranteed relationship or a set number of dates. They choose a fixed period and pay once. There is no automatic renewal and no paid priority. Every purchase has a fourteen-day cooling-off period; a member who withdraws gets the unused part back, under the terms.

What do you do if something goes wrong on a date?

Members can report someone in the app. A team member reviews the report and can take action, including closing an account. But we can't guarantee who someone is: we do no identity checks or background checks. Barry is not an emergency service either, and conversations are not monitored live. Anyone in immediate danger should call 112.

How does Barry decide who suits whom?

Barry uses members' preferences and profile, and what they tell him about how they live and what they're looking for. Age, distance and a shared language have to work for both. An automatic assessment of the photo can also play a part. With every suggestion, Barry explains why he thinks the two suit each other. It remains an estimate. Whether it works only shows once they get to know each other.

How is this different from a traditional matchmaker?

We aim for the quality of a real matchmaker, but within reach of far more people. Traditional matchmakers are often expensive and work with a smaller group of people they know personally. Barry can talk to everyone who signs up, and the larger that group, the better the chance of a suggestion that really fits.

Are there enough members at launch?

The network has to grow. At launch we're focusing on Antwerp and the surrounding area. How quickly someone gets a suggestion depends on who takes part and on mutual preferences. That's why we don't promise a match within a set time. If Barry finds no one who fits, he suggests no one.

How do you check age?

When signing up, everyone gives a date of birth. Anyone who, by that information, is under 18 cannot sign up. That is a self-declaration, not an identity check. There is also an automatic check for signs involving minors. When in doubt, we can halt the search and assess the situation. If someone turns out to be a minor, the account can be closed.

Is Barry a high-risk system under the EU AI Act?

By our current assessment, no, but we did build Barry with those stricter rules in mind. That classification depends on the use case and the legal criteria, not only on the fact that members say yes or no themselves. We make clear that Barry is an AI and label the AI portraits as such. How suggestions are made automatically and how a member can ask for human review is set out on our AI transparency page.

Why dating and not friendship?

Because I want to start with one clear question: how do we help people looking for a relationship get to know each other? Friendship and professional networking call for different expectations and a different approach. That's not what Barry is for right now.

08Try it yourself

Want to try it yourself? Please do.

You use Barry like any other member. Here's how to do that without involving other members in your story.

  • Ask for a test month.

    Email press@matchedbybarry.com with your name and your publication. You'll get a month's access to test Barry.

  • Or take out a search yourself.

    One month costs €39. You pay yourself or through your publication.

  • Sign up as yourself.

    Use your own name either way. Mention in your article under what conditions you tested the service.

  • Only want to look at the service? Pause the search.

    Pause the search right away, in your conversation with Barry or in My file. You can then talk to Barry within your monthly allowance, without getting new suggestions or being suggested to anyone yourself. Your search period does keep running.

  • Looking for someone yourself? The same rules apply.

    What you see about other members or discuss with them stays private. For your article, use the fictional examples and screenshots from the press kit.

  • A question while testing?

    Email press@matchedbybarry.com. Laurent can help you with how the service works or with background for your article.

Another question? Laurent will help you out.

For an interview, more context or images in another format: send Laurent a message.